/* ============================================================
   COMMUNIK — Service pages (shared) · vermillon system
   ============================================================ */
:root{
  --bg:#0b0b0c; --panel:#141417; --panel-2:#1c1c20;
  --fg:#f2f0ea; --fg-dim:#8c887f; --fg-faint:#56534c;
  --accent:#f89020; --on-accent:#0b0b0c;
  --rule:rgba(242,240,234,.9); --rule-soft:rgba(242,240,234,.18); --rule-acc:rgba(11,11,12,.28);
  --maxw:1440px; --ease:cubic-bezier(.16,1,.3,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--fg);font-family:"Archivo",sans-serif;font-weight:400;line-height:1.45;-webkit-font-smoothing:antialiased;overflow-x:hidden}
::selection{background:var(--accent);color:var(--on-accent)}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 36px}

.stroke{color:var(--fg)}
@supports ((-webkit-text-stroke:1px black)){.stroke{-webkit-text-stroke:2px var(--fg);color:transparent}}

/* ---- NAV ---- */
nav{position:fixed;top:0;left:0;right:0;z-index:1000;display:flex;justify-content:space-between;align-items:center;padding:22px 36px;transition:.4s var(--ease);color:var(--fg);background:rgba(11,11,12,.78);backdrop-filter:blur(14px);border-bottom:1px solid var(--rule-soft)}
nav.scrolled{padding:16px 36px}
.logo{display:inline-flex;align-items:center;line-height:1}
.logo img{height:22px;width:auto;display:block}
.nav-links{display:flex;align-items:center;gap:30px}
.nav-links .link{font-size:13px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;position:relative}
.nav-links .link::after{content:"";position:absolute;left:0;bottom:-5px;width:0;height:2px;background:currentColor;transition:width .35s var(--ease)}
.nav-links .link:hover::after{width:100%}
.btn{display:inline-flex;align-items:center;gap:9px;background:var(--accent);color:var(--on-accent);font-size:13px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;padding:13px 22px;border:2px solid var(--accent);cursor:pointer;transition:.3s var(--ease)}
.btn:hover{background:transparent;color:var(--accent)}
.btn .arr{transition:transform .3s var(--ease)}
.btn:hover .arr{transform:translate(3px,-3px)}
.menu-toggle{display:none;background:none;border:none;cursor:pointer;flex-direction:column;gap:6px;color:var(--fg)}
.menu-toggle span{width:28px;height:2.5px;background:currentColor;transition:.3s}

/* ---- SERVICE HERO ---- */
.shero{padding:170px 36px 70px;border-bottom:3px solid var(--rule);position:relative;overflow:hidden}
.shero .crumb{font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--fg-dim);margin-bottom:40px;display:flex;gap:10px;align-items:center}
.shero .crumb a:hover{color:var(--accent)}
.shero .crumb .sep{color:var(--accent)}
.shero .no{position:absolute;top:120px;right:36px;font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(120px,22vw,360px);line-height:.7;color:var(--panel);letter-spacing:-.05em;pointer-events:none;z-index:0}
.shero .cat{font-size:13px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);margin-bottom:22px;position:relative;z-index:1}
.shero h1{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(46px,8.4vw,128px);line-height:.86;letter-spacing:-.05em;text-transform:uppercase;position:relative;z-index:1;max-width:16ch}
.shero h1 em{font-style:normal;color:var(--accent)}
.shero .lead{font-size:clamp(17px,1.6vw,21px);line-height:1.55;max-width:50ch;margin-top:34px;color:var(--fg-dim);position:relative;z-index:1}
.shero .cta-row{display:flex;gap:14px;margin-top:40px;flex-wrap:wrap;position:relative;z-index:1}
.shero .btn.ghost{background:transparent;border-color:var(--rule-soft);color:var(--fg)}
.shero .btn.ghost:hover{border-color:var(--accent);color:var(--accent)}

/* ---- SECTION ---- */
section{padding:110px 0;position:relative}
.head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;flex-wrap:wrap;margin-bottom:56px;padding-bottom:22px;border-bottom:3px solid var(--rule)}
.head h2{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(32px,5vw,72px);line-height:.9;letter-spacing:-.045em;text-transform:uppercase}
.head .idx{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:16px;color:var(--accent)}
.rv{opacity:0;transform:translateY(30px);transition:opacity .85s var(--ease),transform .85s var(--ease)}
.rv.in{opacity:1;transform:none}
[data-d="1"]{transition-delay:.08s}[data-d="2"]{transition-delay:.16s}[data-d="3"]{transition-delay:.24s}[data-d="4"]{transition-delay:.32s}[data-d="5"]{transition-delay:.4s}

/* ---- DELIVERABLES ---- */
.deliv-grid{display:grid;grid-template-columns:repeat(2,1fr);border-top:2px solid var(--rule-soft);border-left:2px solid var(--rule-soft)}
.deliv{border-right:2px solid var(--rule-soft);border-bottom:2px solid var(--rule-soft);padding:40px 38px;transition:.4s var(--ease);position:relative}
.deliv:hover{background:var(--accent);color:var(--on-accent)}
.deliv .dn{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:15px;color:var(--accent);margin-bottom:20px}
.deliv:hover .dn{color:var(--on-accent)}
.deliv h3{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:clamp(22px,2.4vw,30px);letter-spacing:-.03em;text-transform:uppercase;line-height:1;margin-bottom:14px}
.deliv p{font-size:15px;line-height:1.55;color:var(--fg-dim);max-width:40ch}
.deliv:hover p{color:var(--on-accent)}

/* ---- INVERT BLOCK (intro / quote) ---- */
.block{background:var(--accent);color:var(--on-accent)}
.block .inner{display:grid;grid-template-columns:1.2fr 1fr;gap:64px;align-items:center}
.block h2{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(32px,4.6vw,68px);line-height:.92;letter-spacing:-.045em;text-transform:uppercase}
.block h2 .so{color:var(--fg)}
.block p{font-size:17px;line-height:1.6;margin-top:24px;max-width:46ch;opacity:.9}
.block .mini-stats{display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:2px solid var(--rule-acc);border-left:2px solid var(--rule-acc)}
.block .ms{border-right:2px solid var(--rule-acc);border-bottom:2px solid var(--rule-acc);padding:28px 24px}
.block .ms .n{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(38px,4.4vw,60px);line-height:.85;letter-spacing:-.04em}
.block .ms .l{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;margin-top:12px;opacity:.78;line-height:1.5}

/* ---- PROCESS ---- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);border-left:2px solid var(--rule-soft)}
.step{border-right:2px solid var(--rule-soft);border-top:2px solid var(--rule-soft);border-bottom:2px solid var(--rule-soft);padding:30px 24px;min-height:240px;display:flex;flex-direction:column}
.step .pn{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:60px;line-height:.8;color:var(--accent)}
.step h4{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:21px;text-transform:uppercase;letter-spacing:-.02em;margin-top:auto}
.step p{font-size:14px;line-height:1.5;margin-top:12px;color:var(--fg-dim)}

/* ---- INCLUDES / list ---- */
.incl{display:grid;grid-template-columns:1fr 1fr;gap:0 60px}
.incl .it{display:flex;gap:16px;align-items:flex-start;padding:20px 0;border-bottom:2px solid var(--rule-soft)}
.incl .it .chk{flex:none;width:26px;height:26px;background:var(--accent);color:var(--on-accent);display:flex;align-items:center;justify-content:center;font-size:15px;font-weight:700;margin-top:2px}
.incl .it .tx h5{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:17px;text-transform:uppercase;letter-spacing:-.01em}
.incl .it .tx p{font-size:14px;color:var(--fg-dim);margin-top:5px;line-height:1.5}

/* ---- RELATED ---- */
.related{background:var(--panel)}
.rel-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.rel{border:2px solid var(--rule-soft);padding:32px 30px;display:flex;flex-direction:column;justify-content:space-between;min-height:200px;transition:.4s var(--ease)}
.rel:hover{background:var(--accent);color:var(--on-accent)}
.rel .rn{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:15px;color:var(--accent)}
.rel:hover .rn{color:var(--on-accent)}
.rel h4{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(22px,2.4vw,32px);letter-spacing:-.03em;text-transform:uppercase;line-height:.96;margin-top:18px}
.rel .go{font-size:24px;margin-top:18px;opacity:0;transform:translateX(-10px);transition:.4s var(--ease)}
.rel:hover .go{opacity:1;transform:none}

/* ---- CTA ---- */
.cta-band{text-align:center;padding:120px 0}
.cta-band .s{font-size:13px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--fg-dim);margin-bottom:24px}
.cta-band h2{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(40px,8vw,120px);line-height:.84;letter-spacing:-.05em;text-transform:uppercase;margin-bottom:38px}
.cta-band .btn{font-size:15px;padding:18px 30px}

/* ---- FOOTER ---- */
footer{background:var(--panel);color:var(--fg);padding:70px 0 40px;overflow:hidden}
.foot-bottom{display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;padding-top:0;font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--fg-dim)}
.foot-bottom .soc{display:flex;gap:22px}
.foot-bottom a:hover{color:var(--accent)}

/* ---- MOBILE ---- */
@media(max-width:980px){
  .block .inner{grid-template-columns:1fr;gap:40px}
  .deliv-grid{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr 1fr}
  .rel-grid{grid-template-columns:1fr}
  .incl{grid-template-columns:1fr;gap:0}
}
@media(max-width:680px){
  .wrap{padding:0 20px}
  nav{padding:16px 20px}
  .shero{padding:140px 20px 56px}
  .nav-links{position:fixed;inset:0;background:var(--accent);color:var(--on-accent);flex-direction:column;justify-content:center;gap:24px;transform:translateX(100%);transition:transform .5s var(--ease);z-index:990}
  .nav-links.open{transform:none}
  .nav-links .link{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:34px;text-transform:uppercase;letter-spacing:-.03em}
  .nav-links .btn{background:var(--on-accent);border-color:var(--on-accent);color:var(--fg)}
  .menu-toggle{display:flex;z-index:995}
  .menu-toggle.x span:nth-child(1){transform:translateY(8.5px) rotate(45deg)}
  .menu-toggle.x span:nth-child(2){opacity:0}
  .menu-toggle.x span:nth-child(3){transform:translateY(-8.5px) rotate(-45deg)}
  section{padding:72px 0}
  .steps{grid-template-columns:1fr}
}


/* ============================================================
   STRUCTURE ADD-ONS — case studies, portfolio hub, fat footer
   ============================================================ */
.case-hero{border-bottom:3px solid var(--rule)}
.case-hero img{width:100%;height:clamp(280px,52vw,640px);object-fit:cover;display:block}
.duo{display:grid;grid-template-columns:1fr 1fr;gap:60px}
.duo .lab{font-size:13px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);margin-bottom:16px}
.duo h3{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:clamp(24px,2.6vw,34px);letter-spacing:-.03em;line-height:1.04;margin-bottom:14px}
.duo p{font-size:16px;line-height:1.6;color:var(--fg-dim);max-width:48ch}

.pf-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.pf{position:relative;overflow:hidden;border:2px solid var(--rule-soft);min-height:320px;display:block}
.pf:first-child{grid-column:span 2;min-height:420px}
.pf img{width:100%;height:100%;object-fit:cover;position:absolute;inset:0;transition:transform .6s var(--ease)}
.pf:hover img{transform:scale(1.04)}
.pf:hover{border-color:var(--accent)}
.pf .ov{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:flex-end;padding:30px 32px;background:linear-gradient(to top,rgba(11,11,12,.86) 6%,rgba(11,11,12,.15) 52%,transparent)}
.pf .cat{font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:8px}
.pf h3{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(26px,3vw,46px);letter-spacing:-.04em;text-transform:uppercase;line-height:.95}
.pf .res{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;color:var(--accent);margin-top:8px;font-size:15px}

.foot-top{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:40px;padding-bottom:48px;margin-bottom:34px;border-bottom:1px solid var(--rule-soft)}
.foot-brand img{height:24px;margin-bottom:18px}
.foot-brand p{font-size:14px;line-height:1.6;color:var(--fg-dim);max-width:36ch}
.foot-col h6{font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--fg-dim);margin-bottom:16px}
.foot-col a{display:block;font-size:14px;color:var(--fg);padding:6px 0;transition:.3s}
.foot-col a:hover{color:var(--accent)}

@media(max-width:980px){.duo{grid-template-columns:1fr;gap:34px}.foot-top{grid-template-columns:1fr 1fr;gap:30px}}
@media(max-width:680px){.pf-grid{grid-template-columns:1fr}.pf:first-child{grid-column:span 1}.foot-top{grid-template-columns:1fr}}

.case-q{display:block;font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:clamp(20px,2.2vw,30px);line-height:1.25;letter-spacing:-.02em}
.case-by{margin-top:16px;font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;opacity:.82}

/* ---- WhatsApp button ---- */
.btn.wa{background:#25D366;border-color:#25D366;color:#06231a}
.btn.wa:hover{background:transparent;color:#25D366}
.btn.wa svg{width:18px;height:18px;fill:currentColor}
/* floating WhatsApp */
.wa-float{position:fixed;right:20px;bottom:20px;z-index:1200;width:56px;height:56px;border-radius:50%;background:#25D366;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(0,0,0,.3);transition:transform .25s var(--ease)}
.wa-float:hover{transform:scale(1.08)}
.wa-float svg{width:30px;height:30px;fill:#fff}

/* ---- PRICING ---- */
.pricing{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:18px}
.price{border:2px solid var(--rule-soft);padding:38px 30px;display:flex;flex-direction:column;transition:.4s var(--ease)}
.price:hover{border-color:var(--accent)}
.price.feat{background:var(--accent);color:var(--on-accent);border-color:var(--accent)}
.price .pname{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:18px;text-transform:uppercase;letter-spacing:-.01em;margin-bottom:18px}
.price .pamt{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(34px,4vw,52px);line-height:.9;letter-spacing:-.04em;color:var(--accent)}
.price.feat .pamt{color:var(--on-accent)}
.price .per{font-size:13px;font-weight:600;color:var(--fg-dim);margin-top:8px}
.price.feat .per{color:var(--on-accent);opacity:.85}
.price .pdesc{font-size:14px;line-height:1.5;color:var(--fg-dim);margin:20px 0 26px;flex:1}
.price.feat .pdesc{color:var(--on-accent)}
.price .pnote{font-size:12px;color:var(--fg-faint);margin-bottom:18px}
.price.feat .pnote{color:var(--on-accent);opacity:.8}
.price .btn{width:100%;justify-content:center}
.price.feat .btn{background:var(--on-accent);border-color:var(--on-accent);color:var(--fg)}
.price.feat .btn:hover{background:transparent;color:var(--on-accent)}
.price-foot{margin-top:24px;font-size:13px;color:var(--fg-dim)}

/* ---- PRICING TIERS (engagement) ---- */
.ptiers{display:flex;flex-direction:column;gap:10px;margin:8px 0 24px;flex:1}
.ptier{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:13px 15px;border:1.5px solid var(--rule-soft)}
.ptier.best{border-color:var(--accent)}
.ptier .pt-lab{font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--fg-dim)}
.ptier .pt-amt{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:23px;letter-spacing:-.03em;color:var(--accent);white-space:nowrap}
.ptier .pt-amt small{font-family:"Archivo",sans-serif;font-weight:600;font-size:11px;color:var(--fg-dim);margin-left:3px}
.ptier .pt-tag{display:block;font-size:10px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);margin-top:2px}
.price.feat .ptier{border-color:rgba(11,11,12,.3)}
.price.feat .pt-lab,.price.feat .pt-amt small,.price.feat .pt-tag{color:var(--on-accent);opacity:.85}
.price.feat .pt-amt{color:var(--on-accent)}

.foot-legal a{margin-right:4px}
.foot-legal a:hover{color:var(--accent)}

/* ---- BLOG / ARTICLE ---- */
.article{max-width:760px;margin:0 auto;padding:150px 0 70px}
.article .meta{font-size:12px;color:var(--fg-dim);text-transform:uppercase;letter-spacing:.12em;margin-bottom:18px}
.article h1{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(30px,5vw,56px);line-height:1.02;letter-spacing:-.03em;margin-bottom:22px}
.article h2{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:clamp(21px,2.6vw,30px);letter-spacing:-.02em;margin:38px 0 14px}
.article p,.article li{font-size:16px;line-height:1.75;color:var(--fg-dim);margin-bottom:14px}
.article .lede{font-size:19px;line-height:1.6;color:var(--fg);margin-bottom:18px}
.article strong{color:var(--fg)}
.article a{color:var(--accent)}
.article ul{margin:0 0 14px 22px}
.article .cta-art{margin-top:40px;padding:28px 30px;border:2px solid var(--accent);background:rgba(248,144,32,.07)}
.article .cta-art p{color:var(--fg);margin-bottom:16px}
.posts{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:18px}
.post{border:2px solid var(--rule-soft);padding:32px 30px;display:flex;flex-direction:column;transition:.4s var(--ease)}
.post:hover{border-color:var(--accent)}
.post .ptag{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin-bottom:14px}
.post h3{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:22px;line-height:1.12;letter-spacing:-.02em;margin-bottom:12px}
.post p{font-size:14px;line-height:1.55;color:var(--fg-dim);flex:1;margin-bottom:18px}
.post .go{color:var(--accent);font-weight:600;font-size:14px}

.case-gallery{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px}
.case-gallery img{width:100%;height:260px;object-fit:cover;border:2px solid var(--rule-soft)}

/* pas de case vide quand nombre impair */
.deliv-grid .deliv:last-child:nth-child(odd){grid-column:1 / -1}
@media(max-width:980px){.deliv-grid .deliv:last-child:nth-child(odd){grid-column:auto}}

/* related cards: visuel en fond */
.rel{position:relative;overflow:hidden}
.rel-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.22;z-index:0;transition:opacity .4s var(--ease)}
.rel:hover .rel-bg{opacity:.42}
.rel .rn,.rel h4,.rel .go{position:relative;z-index:1}
.rel:hover{border-color:var(--accent)}